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About us

Our Story

In October 2004, Yorick Ser was the Co-President of the Entrepreneurs Exchange Club at NYU Stern School of Business, and was looking for a way to simplify the management of his club. He ended up developing a Web application which he called CollegeMailer. The system was designed to help him and his officers with the management of members, mailings lists and event RSVP. CollegeMailer was well received by students, and the Office of Student Activities at Stern decided to license the platform to provide it to all the other MBA clubs at Stern. Shortly after, Novalsys was awarded an incubatee pod at the NYU Stern's Incubator.

Since 2005, CollegeMailer was renamed CampusGroups and grew into a feature-rich platform catering to a wide range of needs from groups on campus. CampusGroups is now implemented at major Universities in the US and in Europe.

What drives us?

Innovation and Service. Admittedly, students are the most dynamic and up-to-date users on the Internet. They adopt new trends quickly and often lead them. They look for cutting edge systems and community building technologies. We understand this, and we also understand that universities and graduate schools need to provide their students and staff with powerful software to increase student involvement on campus, all that within a customized, secure and private environment.

To answer these needs, Novalsys constantly enhances its products with:

  • Innovations
  • User friendly and popular features
  • Advanced security
  • Customizations


Most importanly, Outstanding Customer Support is one of our priority of our service offering. We provide the best and most responsive phone and email support to our clients.

The Novalsys team focuses on these goals and commits to deliver them. Please contact us to request client references.

The Novalsys Management Team

Yorick Ser - Founder

Yorick is a business educated engineer with ten years experience working for major international corporations. Before founding Novalsys, Yorick used to be an associate at JPMorganChase in the Future & Options eTrading group. Prior to banking, Yorick worked as a Senior Consultant at Accenture for 2 years in the Financial Services business unit. He started his career as the IT Manager of the Indonesian branch of AXA Insurance in Jakarta.

Yorick graduated with a Nuclear Engineering degree from Ecole Centrale Marseille in exchange at the M.I.T. Nuclear Laboratory, and earned his MBA from NYU Stern School of Business, with a semester spent in China at CEIBS (China Europe International Business School in Shanghai). Email me

Francois Briard - Chief Technology Officer

For seven years Francois Briard has been responsible for the management and development of Web-based applications for Out-of-Home Media advertising world leader JCDecaux. In 2007, Francois founded FXB Consulting to enable businesses to realize their vision through Web oriented technologies. In 2008, he joined Novalsys, Inc as CTO.

Francois Briard attended New York University School of Continuing and Professional Studies majoring in Business Management. Email me