Quantcast

About us

Our Story

Yorick Ser developed our first product, CollegeMailer, in 2004 as he was a graduate student at the NYU Stern School of Business and the President of the Entrepreneurs Exchange Club. He initially created CollegeMailer to help his club officers better manage the club's activities.

Because CollegeMailer was well designed and easily adopted by the students, the NYU Stern Student Activities decided to buy the system and provide it to all the other student clubs on campus. Shortly after, Novalsys was awarded an incubatee pod at the NYU Stern Incubator.

Since 2005, CollegeMailer grew and attracted hundreds of student organizations at more than 100 colleges in the US. In 2007, Novalsys launched two more products for schools and colleges: eCampusNet and eAlumniAffairs, and renamed CollegeMailer into eCampusGroups.

What drives us?

Innovation and service. Admittedly, students are the most dynamic and up-to-date users on the Internet. They adopt new trends quickly or often lead them. They look for cutting edge and community building services. We understand that, and we understand the needs of universities and colleges to implement systems which help students get more involved and organize their lives better on campus - within a secure and private environment.

To answer these needs, we constantly enhance our products with:

  • Innovations
  • User friendly features
  • Customizations
  • Most advanced security


Most importanly, Customer Support is one of the key commitments of our service offering. We provide the best and most responsive phone and email support to our clients.

The Novalsys team is focused on these goals and commits to deliver them. Please contact us to request client references.

The Novalsys Management Team

Yorick Ser - Founder and CEO

Yorick is a business educated engineer with ten years experience at large international corporations. Before founding Novalsys, Yorick worked as a front office associate for JPMorgan's Future & Options eTrading group. Prior to banking, Yorick worked as a Senior Consultant for Accenture's Financial Services, and as the IT Manager of the Indonesian branch of AXA Insurance.

Yorick graduated with a Nuclear Engineering degree from Ecole Centrale Marseille in exchange at the M.I.T. Nuclear Laboratory, and earned his MBA from NYU Stern School of Business, with a semester spent at China Europe International Business School in Shanghai. Email me

Wendy Luan - Director of Marketing

Wendy Luan has over 7 years of experience in technology and customer relationship management. Wendy was the founder of Computer Fixers and has expertise in large-scale technical architecture. Previously Wendy worked as a senior consultant at Accenture, advising sales organizations around the world and implementing technology outsourcing strategies. Most recently Wendy worked in investment banking at Citi.

Wendy holds a Bachelor of Science and Engineering degree in Computer Science Engineering from University of Pennsylvania, and is an MBA candidate at NYU Stern School of Business. Email me