Quantcast

About us

Our Story

Yorick Ser developed our first product, CollegeMailer, in 2004 while he was a graduate student at the NYU Stern School of Business and the President of the Entrepreneurs Exchange Club. He initially created CollegeMailer to help his club officers better manage the club's activities.

Because CollegeMailer was well designed and easily adopted by the students, the NYU Stern Student Activities decided to buy the system and provide it to all the other student clubs on campus. Shortly after, Novalsys was awarded an incubatee pod at the NYU Stern Incubator.

Since 2005, CollegeMailer grew and attracted hundreds of student organizations at more than 100 colleges in the US. In 2007, Novalsys launched two more products for schools and colleges: eCampusNet and eAlumniAffairs, and renamed CollegeMailer into CampusGroups.

What drives us?

Innovation and service. Admittedly, students are the most dynamic and up-to-date users on the Internet. They adopt new trends quickly or often lead them. They look for cutting edge and community building services. We understand that, and we understand the needs of universities and colleges to implement systems which help students get more involved and organize their lives better on campus - within a secure and private environment.

To answer these needs, we constantly enhance our products with:

  • Innovations
  • User friendly features
  • Customizations
  • Most advanced security


Most importanly, Customer Support is one of the key commitments of our service offering. We provide the best and most responsive phone and email support to our clients.

The Novalsys team is focused on these goals and commits to deliver them. Please contact us to request client references.

The Novalsys Management Team

Yorick Ser - Founder and CEO

Yorick is a business educated engineer with ten years experience at large international corporations. Before founding Novalsys, Yorick worked as a front office associate for JPMorgan's Future & Options eTrading group. Prior to banking, Yorick worked as a Senior Consultant for Accenture's Financial Services, and as the IT Manager of the Indonesian branch of AXA Insurance.

Yorick graduated with a Nuclear Engineering degree from Ecole Centrale Marseille in exchange at the M.I.T. Nuclear Laboratory, and earned his MBA from NYU Stern School of Business, with a semester spent at China Europe International Business School in Shanghai. Email me

Francois Briard - Chief Technology Officer

For seven years Francois Briard has been responsible for the management and development of Web-based applications for Out-of-Home Media advertising world leader JCDecaux. In 2007, Francois founded FXB Consulting to enable businesses to realize their vision through Web oriented technologies. In 2008, he joined Novalsys, Inc as CTO.

Francois Briard attended New York University School of Continuing and Professional Studies majoring in Business Management. Email me

Laurent Jourdan - Sales and Marketing Director

After earning an MBA from NYU Stern School of Business with a specialization in quantitative finance, Laurent worked as a financial engineer for a couple of years before joining our team. He now steers our marketing effort with his analytical abilities and customer-facing skills. Email me