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About us

Our Story

In October 2004, Yorick Ser was elected the Co-President of the Entrepreneurs Exchange, a student club at NYU's Stern School of Business. Finding it difficult to manage his club with no dedicated group management system, Yorick started to develop his own Web application which he specifically designed to help him manage his members, mailing lists, and registrations to events. Yorick would send emails to subsets of members and would embed event links to allow members to RSVP. The fairly simply application, named CollegeMailer, was well adopted by his club members. In September 2005, the Office of Student Activities at Stern decided to license the system for all clubs on campus. Shortly after, Yorick launched Novalsys, Inc and was awarded an incubatee pod at the NYU Stern's Incubator.

During the first two years, Yorick worked on CollegeMailer part-time, adding a number of features requested by MBA student leaders at Stern. Then in June 2007, he decided to turn his project into a company. CollegeMailer was renamed CampusGroups, and was launched at other top business schools and undergraduate colleges. The product grew into a powerful community and group management platform catering to the needs of all types of groups on campus.

CampusGroups is now implemented at major Universities in the US and in Europe.

What drives us?

Innovation and Service. Admittedly, students are the most dynamic and up-to-date users on the Internet. They adopt new trends quickly and often lead them. They look for cutting edge systems and community building technologies. We understand that, and we also understand that universities and graduate schools need to provide their students and staff with powerful software to increase student involvement on campus, all this within a customized, secure and private environment.

To answer these needs, Novalsys constantly enhances its products with:

  • Innovations
  • User friendly and social features
  • Advanced security
  • Customizations


Most importantly, Outstanding Customer Support is one of the priorities of our service offering. We provide the best and most responsive phone and email support to all our clients.

The Novalsys team focuses on these goals and commits to deliver them. Please contact us to request client references.

The Novalsys Management Team

Yorick Ser - Founder/CEO

Yorick started his career as the IT Manager of the Indonesian branch of AXA Insurance in Jakarta (1997-99). After this international leadership experience, Yorick participated in the first Internet era launching several concepts in France, notably, an online travel agency similar to Priceline.Com (1999-2001). He then moved on to a Senior Consulting role at Accenture France in the Financial Services business unit (2001-03). After earning his MBA, Yorick joined JPMorganChase (UK) in the Future & Options Group as an eTrading Strategist (2005-07).

Yorick graduated with a Nuclear Engineering degree from Ecole Centrale Marseille in exchange at MIT's Nuclear Laboratory Department, and earned his MBA from NYU Stern School of Business, with a semester spent in China at CEIBS (China Europe International Business School in Shanghai). Email me